palm springs preferred small hotels
Brand Development, Creative Direction, Marketing Strategy
Small hotel owners—those with less than 50 rooms— in Palm Springs, CA, banded together and requested that the city impose a 1% transit occupancy tax that could be used to brand and promote the unique nature of boutique hotels in this desert oasis, with an emphasis on the shoulder and summer months when guest visits plunge. We were hired to facilitate the brand discovery process, oversee research, create an integrated marketing/communications plan, develop brand creative, coordinate various agencies, and implement a media relations campaign.
Website developed in conjunction with Visitor's Bureau database.
Web Banner Ad Series
Print Ad Series
COVID-19 Social Media Ad Series