Intellic Technologies
Naming, Brand Development, Creative Direction, Marketing Strategy
Aerial Firefighters work in one of the most dangerous environments possible. Their training before they get to the fire is critical in making their missions safer, more efficient and effective to save property and our natural places. Intellic's virtual reality simulation software, FS3D, is leading the industry in real-world and real-time flight training solutions.
Working with the C-level team first on brand discovery, brand architecture, and positioning, a new name was developed along with tagline, corresponding product and service logos, and new website showcasing the capabilities of their platform and training solutions. The initial launch of the company was introduced at the industry's trade conference in Spring of 2023.
